To promote my photography blog, colourblind.ca, I created a business card for contact distribution. The intention was to introduce more people to my photography conveniently, following conversation. I wanted to design a card that would not just be disposable, but something collectible.
I created a colourblind test that would engage people. This frequently sparked conversation about my case of colourblindness and how it effects my photography and design work. This created awareness for my blog and colourblindness, as well as making the name of the blog memorable. The card proved to be an excellent promotional piece, and created opportunities for many discussions and networking.