Front of flyer; 4 x 9 inches. If all you see is dots, move slightly away from your screen.
Back of flyer; 4 x 9 inches
From up close the banner would barely show the words.
But as people moved back the letters would become much more readable.
To launch BoundbySound’s first official party - a boat cruise for 500 people, I designed a set of flyers, tickets and a banner to be used for the promotion of the event. This material was distributed across the Greater Toronto Area, and required a distinct and lasting impression to audience of clubbers, DJ’s and house music enthusiasts.
The name of the event was made up of evenly distributed dots, some larger than others, so that the brand would be visible at certain distances. The dots create a rhythm and consistency, as well as an interesting texture in only black and white. The simple design is optically intriguing, yet a simple design in contrast to many other nightlife promotional material.
Front of flyer; 4 x 9 inches. If all you see is dots, move slightly away from your screen.
Back of flyer; 4 x 9 inches
From up close the banner would barely show the words.
But as people moved back the letters would become much more readable.