I was really inspired by the treatment of type in this video. I have always considered video or photography as flat, two-dimensional images, but as this sequence clearly shows, they can be interpreted as three-dimensional spaces. All it takes it some imagination. They have the images and drawn imaginary angles that extend from objects, and use those lines as the foundation for text. I also admire the close relationship between type and image. Type has been treated as an element in the atmosphere, therefore if, for example, the view is obstructed by a pillar, the type is as well. I do, however, feel that the choice of typography could have been better.
Added November 6, 2009